During times of economic uncertainty, B2B purchases come under increased scrutiny and as a result, buyer groups are looking for a trusted, risk-free partner. But being known as a trusted, risk-free partner isn't achieved by differentiating on product - it's achieved by differentiating on influence and defensibility.
We'll explore what marketing leaders can do to make their offering more influential and defensible, thus increase its appeal. Specifically, what role do recommendations, and the experience of other buyers play in driving this defensibility? We'll also uncover the most successful marketing formats that can influence members of the buyer group, backed by data from new LinkedIn research.
Registering your interest for this event does not guarantee entry. Admission will be subject to venue capacity on the day of the event, and access will be granted on a first-come, first-served basis.
